Google On The Dressing Table: Vita Coco 100% pure coconut water

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5 December 2012

Vita Coco 100% pure coconut water

If like me you’re a fan of reading the odd celebrity heavy mag you will most likely have seen or heard about one of the latest crazes in celeb land. Hollywood heavyweights such as Demi Moore, Madonna, Courtney Cox and Jessica Simpson, as well as some not-quite-A-Lister's (reality TV stars) have been seen heading into or emerging from the gym (looking amazing in Lycra) clutching a carton of Vita Coco coconut water.

Most people are familiar with coconut cream, the tasty but highly fattening base for many a spicy dish, but until now the water found inside the younger fruits has not really been readily available. This however, is all about to change. Due to the sudden buzz around coconut water because of its alleged health benefits, one brand reported a 600% increase in sales in one 12 week period.

Available from £1.49 for 330ml, this natural drink is set to give well know sports drinks a run for their money. It is a low sugar, fast hydrating drink that contains no caffeine but high levels of potassium. In fact one small carton is said to contain more potassium than 2 bananas.  

Potassium is an electrolyte that plays a fundamental part in keeping the body hydrated, and subsequently reducing feelings of fatigue after exercise, and they also prevent muscles from going into cramps and spasms which explains why every celebrity worth their salt is drinking this after a gym session!

Re-hydration aside, drinking coconut water is also supposed to help lower blood pressure, improve circulation, reduce the risk of heart disease, boost the immune system, regulate digestion and ease stomach pains – the best thing since green tea?!

Personally I wasn't too keen on the taste which was sweet and almost milky, but I will probably still reach for one of these over other sugary sports drinks in future as it seems to be a much healthier option and perhaps next time I feel my immune system is not doing all it should I might try drinking a few of these to see if I notice an improvement.

What do you guys think of Vita Coco? Have you tried it? Do you think it’s just another celebrity fad or genuinely useful addition to our diets? 


  1. I want to try this - love coconut!

    New follower :)


    1. Hi Lauren, Thanks for the follow :) i'll go and check out your blog now x

  2. I normally love coconut but I just wasn't a fan of this. Even though I can see the health benefits I just couldn't take it again. And I can eat most flavours lol!

    Morag x

    1. i'm the same but its just not that palatable is it?!

  3. Tried it and nearly puked my ring up haha! Just gross! x

    1. Haha yeah i can understand why! its a love it or hate it flavour i think! x


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